Table of Contents
1. Focus on Voice Search
Voice search is a rapidly growing area that you should be paying attention to as a marketer.
Here are some facts:
The number of voice searches conducted on mobile devices has grown 35-fold in the last two years alone.
50% of all searches will be via voice by 2022.
By 2023, the smart speaker market will generate $30 billion annually.
So, how can you get your brand involved in this? While there isn’t yet a single go-to strategy for optimizing content for voice search, there are various ways that you can capitalize on this new marketing Strategies:
Create long-form content and optimize it for question-answer pairs related to your business or industry; these questions and answers tend to be what come out at the top of Google results when someone conducts a voice search
Write optimized headlines and subheads that include natural language and long tail keywords (words or phrases with three or more words) — avoid technical terms here
Double down on mobile optimization (mobile friendly websites, mobile ads, etc.) since most voice searches are conducted on phones
2. Take Advantage of User-Generated Content (UGC)
User-generated content (UGC) is content created by your customers—not by your brand.
Examples of UGC include Instagram posts, Facebook testimonials, YouTube reviews, and more.
The reason why UGC works so well is that it serves as social proof. Since the content was generated by real users, it naturally carries more weight than content created internally. People are more likely to trust a recommendation from an actual customer than one from a salesperson.
3. Focus on Long-Tail Keywords
Long-tail keywords are keywords that are three to four words long. Long-tail traffic is the traffic you get from search queries that have at least four words in them.
So here’s an example of a broad keyword: “running shoes”.
And here are some examples of long-tail keywords for running shoes:
- best running shoes brands 2021
- best running shoes under $100
- best women’s running shoes 2021
Now, what’s so good about long-tail keywords? Well, there are multiple benefits to targeting long-tail keywords instead of short (broad) ones:
Long-tail keywords usually get less search volume than broad ones but they also have lower competition – which means that it will be easier for you to rank on the first page of Google with a long-term keyword than with a broad one.
This almost guarantees more organic traffic to your website or blog posts because most people will never go past the first page when searching for something online. So, what you need to do is find some low-competition, high volume long-term keywords in your niche and create content around those! You can use tools like Ubersuggest or Keyword Hero to find these types of keyword ideas very easily
4. Create More Videos
Video is pretty darn popular. In fact, it’s the most popular form of content on social media and has been for a while.
Why? Because video:
- Is easy to consume (you can watch an explainer video in 90 seconds)
- Is engaging (when you’re watching a video, you can focus on it)
- Is shareable (people like sharing videos)
5. Collect Contact Information from Customers More Effectively
Let’s start with the basics: collecting customer email addresses is still important. Email marketing is one of the most effective ways to reach your customers, and it allows you to send them personalized content and messages based on their preferences.
However, you can’t start sending emails if you don’t have your customers’ email addresses in the first place!
What do you do? Use a pop-up form! Most companies collect contact information when someone signs up for an account, but that’s not enough. You need to ask for your customers’ contact information more often so that you have a better chance of getting it from them.
A pop-up subscription form is a great way to acquire this contact information without making your customers feel pressured or bothered. Simply put, use a pop-up form every time someone visits your website, and as an added bonus, offer people who sign up something in return—like 10% off their next purchase!
Once you’ve collected all these email addresses, it’s time to put them to good use by creating segmented lists based on specific criteria like location or purchase history—this will allow you to send highly targeted emails that are tailored specifically for each group of recipients (e.g., everyone who lives in Chicago).
For example, if I want my company’s newsletter sent only those living within 50 miles of our office location then I can create an automated email campaign that automatically sends out newsletters every month with relevant headlines curated just for recipients near my office (and not anyone else).
6. Improve Your Mobile Website Experience
In addition to creating great content, it’s also important that you provide a good user experience for mobile visitors. Mobile will be the primary way that people access the internet in 2022. To improve your mobile website experience, consider doing the following:
- Improving page load speeds
- Improving site functionality on mobile devices
- Adding video to your site
- Increasing the number of images you use on your site
- Using Accelerated Mobile Pages (AMP) to speed up page loading times
- Using mobile push notifications and apps
7. Speed Up Your Website (Especially for mobile users)
Speed up your website like a pro.
This isn’t just another article on how to speed up your website; it’s an invitation to join the crusade of getting people faster load times. I wouldn’t be writing this if I didn’t care about the topic, so let me explain why you should too.
Your users are busy and impatient. They don’t have time to wait for your slow site—especially when they’re using mobile devices on the go, where many connection speeds are slower than what you find in a typical home or office setting.
Your users need fast mobile experiences, and Google is rewarding sites that provide them with higher rankings in search results. The first step is understanding how slow or fast your page loads are currently, and then taking steps to improve them (if necessary) so that they’re at least comparable to those of competitive websites online today.
8. Smarter use of data and analytics to personalize the customer journey
If there’s one thing that will help you stand out in the year to come, it’s your use of data.
Are you collecting data about your customers and prospects? If not, start now. Your competitors are likely already using this information to make decisions about products, services, and messaging. And if they’re not doing it yet, they will be soon.
What can you do with the data you collect? Here are some ideas:
Identify customer needs before messaging them. When you know what your customers need, you can create marketing messages that actually speak to their needs.
Personalize the customer experiences as much as possible by offering relevant content in your email messages and on your website. Use first names in emails and present offers based on past behavior or interests gleaned from cookies or registration forms.
Improve customer service by using data to predict problems cusotmers might have before they arise (or at least while they’re still small), then provide solutions before clients even ask for help. For example, Amazon makes recommendations based on past purchases so customers can find related items that may help solve other problems or fulfill other needs at the same time a current purchase is made.
These recommendations may inspire a customer to make an additional purchase at the moment when he’s most likely to buy something else from Amazon anyway because all he has to do is click a few buttons instead of having to remember his need later on his own initiative and search for it again himself later (and risk buying elsewhere).
You could implement something similar with customers who visit your site regularly by sending them emails containing links to other items or services that would be useful for them given their previous behaviors or purchases on your site.
9. Optimize your website for mobile traffic (AMP)
if you didn’t optimize your site for mobile in the past, it’s not too late. You can still do it now! Why? Well, there are a few reasons:
Optimizing your website for mobile traffic helps improve user experience. This is because AMP allows you to create fast and responsive mobile pages that users can load on their devices regardless of their Internet connection speed.
Additionally, AMP has a built-in system that only loads what is needed on the page—no more and no less—to further improve performance.
Your Google ranking will benefit from an optimized site as well because Google sees mobile optimization as being important to searchers. As such, it ranks sites higher that have both desktop and mobile versions available for users to browse through at their convenience.
The benefits of optimizing your website for mobile include higher rankings in search engines like Google and Bing! It also increases traffic by making content easier to read; this leads people back often so they’ll come again later when they need something else (like new shoes).
That’s all possible without spending money on advertising or SEO work either because the process itself is naturally organic (no pun intended) due to being part of Google’s algorithm updates over time–which means once optimized websites continue benefiting from these changes indefinitely!
10. Jump into interactive Content Marketing
Interactive content is a form of digital marketing strategies that allows brands to craft an immersive, educational experience for their audience.
Interactive content can be more engaging than static content.
Examples of interactive content: quizzes, assessments, calculators, contests and polls.
Importance of knowing your audience before creating interactive content: You should start by creating the right type of interactive content for your specific audience.
Interactive content can be a great way to collect valuable customer data: While they engage with your campaign, you’re able to extract valuable information from people who have shown interest in your company or product offerings.
11. Get involved in Ephemeral Marketing
Ephemeral marketing is a great idea, and there’s no better time than now to give it a try. Leveraging the power of stories (and storytellers), this brand marketing strategy allows you to engage your audience in an authentic way. Ephemeral content has a short lifespan, giving you the opportunity to connect with your audience on social media while boosting engagement at the same time.
As more brands begin using ephemeral content in their own strategies, users are becoming somewhat desensitized to them and are faster to skip past them than they were when stories first came out. That being said, if used properly, ephemeral content can still be a highly effective method of reaching people and getting them interested in your brand.
12. Target specific audiences with personalized outreach and messaging pitches
Personalization is an important marketing strategy that companies use to improve the customer experience. It involves creating personalized messages and experiences for each person in a target audience.
Personalization strategies can help increase engagement and conversion rates while reducing unsubscribes, which makes them highly effective.
For example, you could send emails that are personalized based on a recipient’s:
- Purchasing history
13. Take advantage of the growing investment in influencer marketing campaigns and social media advertising
Because the global influencer marketing industry is expected to hit $15 billion in 2022, this is the perfect time for you to take advantage of all the opportunities that this fast-growing marketing strategies can offer your company.
When you use influencers who are compatible with your brand, they can help you raise awareness about your brand, boost conversions and increase loyalty among customers. All of these outcomes will have a positive impact on your bottom line.
One of the best ways to find suitable influencers is by using Instagram or YouTube search functions.
The more popular an influencer’s account becomes, the higher their price tag will be for sponsored posts and collaborations. If you’re concerned about budgets or have just started out, consider selecting less expensive micro-influencers (those with between 1,000 and 100,000 followers). They’ll be less expensive to work with but may still have dedicated followings if their content resonates with their audiences.
14. Do more A/B testing to optimize landing pages and increase conversion rates for lead generation initiatives
A/B testing is a marketing technique that helps optimize your efforts by increasing conversion rates for lead generation initiatives.
For example, you could create two landing pages to see which one produces more leads. Or you can test different email subject lines to see which one gets a better response from your target audience.
A/B testing takes effort, but it’s worth it because it allows you to really refine every aspect of your campaign and get the most out of your time and money.
15. Don’t ignore the expanding power of children as influencers and brand advocates
Children are often the primary — and sometimes the sole — decision-maker when it comes to what their families buy. According to an article in the Harvard Business Review, children have a significant influence on between $500 billion and $1 trillion of annual consumer spending.
You could argue that children represent an opportunity to build a relationship with a customer that will last a lifetime. In fact, you could argue that they are such a powerful market force, you should probably be involved with influencer marketing alongside your child advocates.
16. Don’t shy away from investing in dedicated microsites for specific products and services to improve user experience (UX) and conversions rates for niche audiences that you’re targeting with focused messaging, campaigns, and sales efforts
Your customers are busy, and they rely on search engines to help them locate the products, services, and content they’re looking for. If you want to reach new customers who can benefit from your offerings, then you need to make sure that your website is visible in search engines so that it shows up when people perform searches for relevant queries.
Creating dedicated microsites with targeted messaging can help improve your site’s visibility in local searches and attract the attention of prospective customers from a specific niche audience. For instance, if you offer custom-tailored suits as part of your product line, then you could create a microsite that focuses on providing information about that particular offering.
You may also want to consider creating a dedicated microsite for each of the audiences you’re serving. This is especially important if one audience needs more content than another (e.g., one has more questions and concerns related to their purchases).
When done right, it can yield high conversion rates because users don’t have any other options except returning products they bought or buying more stuff from different vendors after deciding against buying yours due to poor UX experiences (which happens often!).
It’s Time To Get Your Game Strong For The New Year!
It’s time to get your game strong for the new year! Things are moving fast. If you’re not trying some of these strategies, you’ll get left in the dust. It’s important to keep up with the latest trends; what worked a few years ago won’t work today.
This is mainly because of mobile marketing: everything is immediate and hyper-personalized now, and you need to have a strong digital presence.