Social Media

Why You Should Focus on Social Media Advertising for Your Business?

Social Media Advertising
Written by Avinash Ghodke

What you need to know about social media advertising for your business and how to maximize it for both of them

There are several benefits of starting a business on a small scale. Some of these advantages include the following:

A healthy relationship with customers and the prospect of increased sales or revenue.

Huge customer base, that will make each sale worth more than the previous one.

Better service. More people who will be interested in the product and can speak with a live person about it.

Better communication channel. People will know where to find information about particular products or services, so there is less guesswork and you will be able to present information and solutions to buyers before they have a problem to solve

Hire qualified employees and spend time building them up, if needed. If this happens, the company will grow well and the owner of the company will have plenty of opportunities to build a good reputation within their field of expertise

For beginners, having a blog on your website, as a first step towards scaling your business, can help you gain knowledge and confidence which will help the next phase, growth

So now you know that social media advertising for your business is both beneficial and challenging at the same time. Let’s look into some of its key features and why you should embrace them. Read on to learn how exactly the right type of social media advertising you need and then find out how to get started and make sure your brand becomes part of the modern-day marketing industry.

Facebook

Facebook, by many people’s opinions, is the most misunderstood advertising platform. Most people use Facebook when they want to connect with others and share things about their lives. One of the main reasons behind using Facebook, however, is the fact that Facebook has really broadened our access to the world wide web. Nowadays, you wouldn’t even think of getting rid of Facebook.

It is just being used primarily for networking purposes. But what does Facebook mean to the way we interact with each other and with brands and businesses? The primary benefit, according to Facebook, is the fact that users and brands are able to show off their projects and creations to the whole world, as long as they choose to do so, and this creates value for everyone involved.

To make sure that you are on the right path, here’s something that I highly advise. Don’t let social media take over your life all by itself. You must start practicing active engagement with the social networks. This will not only earn you brand recognition but also add an additional layer of trust and credibility to your business.

Also, don’t forget to engage in conversations on social media advertising because that will help create a sense of belonging. Make yourself visible and spread the word about your new business in order for the public & potential clients to come across your brand and be intrigued by it.

Of course, you can always rely on the press as well, but as mentioned above, social media advertising for your business is key. Get as much as you can from the news sources. If you have any questions or queries about how the business can grow along with your content marketing campaign, social media can be a great tool that you can use to get answers.

Facebook ads

The very first thing I have to say about Facebook Ads, is that this is great promotion method. There is no downside, really. With the kind of campaigns I am running on PPC, I can reach my target audience without paying anything. However, you have to keep in mind that the ad impressions are extremely small. Each click I get from my site will cost me approximately 0.10 per page view.

I know that it shouldn’t change my budget; I cannot afford to pay hundreds or thousands in money every month for that kind of campaign. That’s why instead of spending big bucks on advertising, I’m focusing mostly on creating quality content and engaging my audience through various forms of advertising and video marketing campaigns

However, since Facebook Ads are run directly on visitors’ feeds, you won’t be able to post sponsored posts anymore, and there is nothing you can do with it apart from using keywords. So, you have to decide whether you want to use paid social networks or monetize your Facebook profile and leave the rest to Google Adsense because this is how it’s used in Germany, Europe.

Now you might be thinking that social media advertising platforms like Instagram are pretty competitive, and are far too expensive, compared with Facebook Ads and the amount of traffic you can bring in, but since it’s free, and you only have to interact with your followers on social media, and you could use it for branding purposes, you have no reason to pay millions of dollars monthly when running a social network.

Instagram

Since it’s free, anyone can post whatever photos or videos. You don’t have to worry about privacy issues, and any image the user uploads (including those from the mobile phone and other devices) can be shared by everyone.

That means that any photo or video you post on instagram could be seen and liked by everyone. I recommend posting regular updates, sometimes. Sometimes, you want to be consistent, and you’ve to stick up to date with your viewers.

In the case of podcasts, you could also do a series. Just upload your favorite audio tracks to your youtube channel and then, after a few weeks, play those out at different times, in different places. But to limit the number of views you could try to set specific limits.

Or, you could do a daily update on the podcasts that you’re playing. You could also invite some friends to join in the discussion or talk about certain topics that interest you.

But you also won’t have to worry about sponsorships as well. Since it’s free, you’re not entitled to use sponsorship programs or use affiliate marketers. Even though, Instagram is free for everybody, everyone can reach a massive amount of audience. Every day almost billions of people interact with your profile. Those interaction points can be sold to advertisers, and brands, etc.

And the best part is, Instagram is the perfect medium to promote your brand and show off the work you do. After all, your followers love seeing pictures and images, so, why not post them?

As you may have noticed, most of those are the best feature of Instagram. Here they are:

Create stunning pieces of art. Add filters to make it look better. Create group and collage ideas by mixing with text pieces, images, audio files. Share and tag the images and music that represent your product. Create special design pages that show off your creativity and the variety of styles and design you are offering.

Design and animate content with animated GIFs, 360° animations & 3D elements. Discover unique ways to showcase and express yourself through various designs, patterns & elements you can add to your visual posts such as photography, clothing, furniture, etc.

You only need to spend few thousand USD and see a huge rise in your follower count. This alone is nearly enough to cover your entire yearly expenses for this platform.

Facebook is definitely a powerful promotion platform, but you should learn to leverage other social media advertising channels as well. These are: Blogging, Podcasting, Advertising, Content Marketing, Influencer Marketing, Event Management and Video Streaming. All of them will give you an opportunity to spread your voice and create an impact with your readers.

As the saying goes, for everything, you need multiple tools and techniques in order to achieve success! You then need to invest a ton of effort for improving your strategy. Keep reading into these different strategies and how they can be integrated and applied in your business.

Blogging

Blogging is one of the most underrated marketing concepts nowadays. You’re telling thousands of stories, and, of course, the truth is, one day, someone will discover your secrets and become a fan of your brand. And, that’s why people start blogging.

They want to be around people and share their thoughts with them. But then again, they’re not searching for any information or information of the services or products that they are selling.

Instead of looking for an online forum, they would rather look at bloggers that talk about similar products and services as a result of their blogs. This is an excellent marketer technique and method that has worked for years for people of every size and color. Therefore, I highly recommend people to choose a blogging platform where they could write about all their thoughts on any topic.

This is an article I wrote previously with tips I found useful for promoting my own book “Why Start A Business” On Pinterest. It took my writing skills a lot of time, but ultimately it was worth the time and efforts, so I recommend that you also start publishing on Medium as well.

When you have multiple streams of social media coming in, consider choosing one for your business, i.e. Facebook, LinkedIn, Twitter, etc. Then, you should start putting a lot of thought into making your content a top-notch masterpiece.

Blogging doesn’t guarantee a huge exposure for your brand, with many factors affecting it. Hence, choosing the right platform depends upon your goal. But, it certainly helps. Once you master the basics, it doesn’t really matter where your content gets shared.

As long as you write original articles on your blog, it’ll reach thousands of readers. Plus, you also get to drive traffic to your website. So, pick your poison and go down the route of blogging and see what does it yield for you.

On top of this, even when you think you’re done with blogging, there is still other types of blogging out there. Although, I personally prefer blogging for my blogging platform, I also feel that there is another popular blogging platform called Linkedin, which gives you access to tons of profiles and companies. In addition, you can also follow a YouTube channel as well. I feel that YouTube is another social media platform that.

Is SOCIAL MEDIA ADVERTISING is important for your business? Yes. Kindly Share Your Thoughts in Comment Section

THANKS FOR COMING

About the author

Avinash Ghodke

First of all, I welcome you to your website. I'm Avinash Ghodke from Mumbai. Digital Marketer by profession. I always share my experience through blogs related to digital marketing, affiliate marketing, online business, social media, and much more.

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